Delivering a Nationwide Education and Sales Campaign for a Leading Lubricant Brand
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Adamson Janny
PMI partnered with Vivo Energy Ghana to execute the Shell Advance campaign, a nationwide initiative designed to educate technical audiences while driving lubricant sales performance. The programme required combining product education with on-ground commercial activation.
The campaign began with structured stakeholder engagement, bringing together mechanics, retailers, and distributors to establish credibility and technical understanding of the product range.
This foundation ensured the subsequent activations resonated with informed audiences.
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PMI coordinated the national launch and executed a roadshow that moved across key commercial centres, creating direct engagement opportunities between the brand and end users. Demonstrations, interactions, and localized messaging helped convert awareness into confidence.
By blending education with experiential marketing, PMI supported the brand in strengthening its technical authority while driving measurable market engagement and sales momentum
Key Services Delivered by PMI
- Creatives Works
- Stakeholders Engagement
- Launch Event
- Nationwide road show to drive sales and engagements
