Building a National Environmental Brand with Consistency and Reach
Since 2021, PMI has served as the lead branding agency for the Green Ghana Project — a flagship environmental campaign aimed at promoting afforestation and climate awareness across Ghana.
PMI’s role has focused on shaping a recognizable national identity capable of mobilizing citizens, institutions, and partners around a shared environmental mission. The agency developed the project’s foundational brand elements, including its logo, tagline, and visual language, ensuring the initiative communicated urgency, unity, and national pride.
Beyond identity development, PMI translated the brand into nationwide visibility through outdoor campaigns, publicity materials, and production assets designed to engage both urban and community audiences. Branded souvenirs and merchandising materials further extended the campaign’s presence, turning participants into ambassadors of the environmental message.
Through sustained branding stewardship and production support, PMI has helped position the Green Ghana Project as a recognizable national movement rather than a one-day campaign — reinforcing its visibility, credibility, and long-term impact.
Key Services Delivered by PMI
- Logo & Tagline Development
- Key Visuals & OOH Advertising
- Publicity Materials & Production
- Production of Souvenirs
- Merchandizing Materials
