Building a Nationwide Digital Finance Brand Through Integrated Activation
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Adamson Janny
PMI supported the rollout and growth of G-Money for GCB Bank PLC by delivering creative, branding, and activation services designed to position the mobile money platform as accessible, reliable, and nationally recognizable.
The engagement began with brand development, where PMI helped shape the visual language and communication tone that would guide the platform’s market introduction. This foundation ensured that all campaign materials and field activities maintained consistency and credibility.
PMI then supported nationwide visibility through outdoor campaigns, branded agent networks, and customer recruitment activations that brought the service directly into communities. Field engagement was designed to combine education, trust-building, and onboarding.
To strengthen recall and cultural relevance, PMI also supported experiential and creative outputs, including branded event presence and production of a campaign theme song that reinforced recognition and emotional connection with the audience.
- G-money Brand Development
- Event Support
- Visibility Management
- Agents Recruitment & Branding
- OOH Campaign
- Theme Song Production
- Activations & Customers Recruitment